Wedding Speech Disasters (and how to avoid them)

wedding speech

Brian Franklin can help you avoid wedding speech disasters! Listen to the podcast to learn the keys to writing a good wedding speech.

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Ever struggle with writing a wedding speech? Dubbed “The Humorist” by the New York Times, Brian Franklin is the Co-Founder of Vows & Speeches, which he founded in mid-2021 with his wife and business partner, Nicole Franklin.  Prior to 2023, Brian was the founder and President of an award-winning political consulting firm, where he oversaw messaging, communications (including speechwriting), and advertising for state and federal campaigns nationwide.

In this episode:

  • Why start a business writing wedding speeches?
  • What’s the process? 
  • What’s the right balance of humor vs. sentimentality? 
  • What about people with public speaking anxiety? 
  • Should people memorize, have everything typed out, or use bullets?


EP 661: Brian Franklin – Wedding Speech Disasters (and how to avoid them)

Why did you start a business writing wedding speeches?

I was writing speeches for politicians for a long time. As politics got uglier, I wanted to find other things to do. I was an officiant in a few weddings and some people came to me to help write speeches and vows for them. I enjoyed this new angle, and I’ve been doing it ever since!

What’s the process? 

Writing speeches and vows is similar to the process we take couples through. You have to treat a speech as if people have a tiny attention span. How will an audience drift off? I think about that. I start with an hour long interview to understand every aspect of their relationship. What are the funny and quirky parts? I take all the information and distill what’s funny and what’s interesting and will give insight into what makes this couple unique.

What’s the right balance of humor vs. sentimentality? 

It starts with what the couple wants. If they’re irreverent, they want the wedding to be fun. It’s usually a balance of 7 to 3. Some people are not so funny. Every good relationship has some humor, and it’s my job to find those things and weave them in.

What about people with public speaking anxiety? 


Practice the speech word for word to have muscle memory. Then, you can work on tone, stage presence, and everything else. It will help you stammer less and feel more comfortable at the event.

Should people memorize, have everything typed out, or use bullets?

I discourage bullet points, because this is an emotional event, and it’s a one-off speech that you won’t deliver again. It will also help with timing if you have everything written out.

What are some wedding speech disastors?  

First, speaking too long can be disastrous. People don’t nail the moment. Those speeches are tedious and awful. People don’t always use good judgment when speaking. They drink too much and go on too long. Typically it’s the father of the bride or the best man.

What are your final words of advice for anyone who wants to go on their last first date?

One consistent thing I’ve seen with all the couples I’ve interviewed was how they felt when they first met. On the first few dates, they talked for hours. Time flew by and they vibed. You may not be in love, but the conversation flows. If that’s there, give it a chance to see if love grows. Because a good relationship is an ongoing conversation. Also, focus on how they resolve conflict. That’s a good indicator of relationship success.

Connect with Brian

Watch this episode on YouTube

Please subscribe/rate and review the podcast here.

Apply to get FREE coaching on the podcast: https://bit.ly/LFDradiocoaching 

If you’re feeling stuck in dating and relationships and would like to finally find love, sign up for a complimentary 45-minute love breakthrough session with Sandy https://lastfirstdate.com/application

Join Your Last First Date on Facebook https://facebook.com/groups/yourlastfirstdate

Get a copy of Sandy’s books, Becoming a Woman of Value; How to Thrive in Life and Love and Choice Points in Dating; Empowering Women to Make Healthier Decisions in Love and Love at Last: True Stories of Falling in Love Later in Life



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